Operation ‘summer body’ is now in full swing. So if you haven’t updated your gym wardrobe yet, here are some of the hottest fitness brands to help you curate the chicest cardio collection ever. With the rise of athleisure in recent years, women’s workout wear is shaping up to be a front-runner in fashion. And with more and more luxury labels popping up in the UK and Europe, there’s no excuse not to look great at the gym.
These game-changing brands are strengthening the marriage between fashion and fitness. And their aim is to make the customer feel body beautiful every time they hit the cross trainer. From luxe fabrics with seamless stitching to high performance features and stylish prints, these fitness brands are worth every penny. Check them out…
If you consider yourself to be a veteran of #FitFam, you’ll recognise Lululemon as a classic. This superbrand is the first of its kind, the original leader in the market, and it’s one of the most talked about fitness labels in the world. Even after almost two decades in the running, this Vancouver based company is still at the top of its game.
2. Sweaty Betty
A British favourite for dedicated gym bunnies, Sweaty Betty is a concept that was born right here in London. The first boutique opened in Notting Hill and almost 20 years later, there are over 50 stores from here to New York. Created by cycling and yoga enthusiast, Tamara Hill-Norton, it’s one of the most beautiful brands around.
Varley believes that “good things come to those who sweat”. So as you can imagine, this label puts a lot of emphasis on fabric performance and high tech apparel. Its collections are expertly engineered for running, high impact training, and competitive sports.
Fabletics offers a unique way to shop for active women. This style subscription service allows you to choose a new gym outfit every month for a fixed price, with your first outfit starting from just £20! And don’t worry if you don’t see anything you like or you’re taking a break from the gym, because you can opt to skip a month anytime.
5. Björn Borg
There’s something rather alternative about Swedish sports and fashion brand, Björn Borg. It’s a brand that is inspired by Björn Borg himself. He was the tennis star who defied convention. A long haired athlete in a clean-cut, short haired sport. This is the perfect fitness wear brand for men and women who like to stand out from the crowd…..if you’re a self confessed hipster, this is totally your vibe.
6. NO KA’OI
A bold, exciting label made for everything from yoga to everyday life. Born in Italy, inspired by Hawaii, and worn by fashion conscious women from around the globe who appreciate true luxury. NO KA’OI promises to deliver style, energy and power so you can wear the best from class to cafè and beyond…
The best in premium sportswear, Vaara delivers sophisticated collections using only the finest materials around. Created by model and entrepreneur, Tatiana Korsokova, Vaara is made for active women by an active woman who understands fabrics and fashion.