If you don’t know about these brands, you need to. If you’re bored of the same old humdrum high street shopping trips then check out some of these new labels. Their offerings are unique and with so much early success, they're set to change retail forever. Here are the British high street brands you need to know about right now! So put down that coffee, grab your coat and let's go shop.
& Other Stories
Kid sister to H&M, this brand is the epitome of European cool. And it has a very unique story of its own. What started off as a cute beauty label for H&M soon blossomed into something much more grown-up. And like a child ready to flock the nest, the team at & Other Stories went to H&M and said, “We want to do more”. And so their wish was granted. Now this stylish, chic and affordable brand offers everything from clothing to footwear to leather accessories. They have stores across Europe and have just launched in the U.S. And guess what? They recycle too. So shopping with these guys is A-OK with the environment.
With the fashion world going Scandi-mad, it’s no surprise that the Swedish born Lindex has now made its way to the UK. The first UK store opened in Westfield in Stratford in 2015, followed by Westfield Shepard’s Bush. Since it first launched in its homeland back in the 1950s, Lindex has been a household name for Swedish families. And now the popular brand bring their best Scandi staples to a very hungry fashion audience here in Britain. Lindex, we're ready for ya!
Launched back in 2014, Finery has enjoyed steady growth with their amazing ability to create perfectly curated collections. Small but inspiring collections that don't overcrowd your wardrobe. A million miles away from websites selling lines and lines of mediocre product, Finery focus on finest only. Headed up by former ASOS fashion director Caren Downie, former ASOS buyer Rachel Morgans and former Topshop Unique chief designer, this brand has a serious mission statement. Which is, “clothes designed to re-inspire”. And their unique pieces do just that. Fabric quality is top notch and the concept is definitely about buying smart, not buying more. They currently retail online and also at OTHER/Shop on Kingly Street in London.
For serious hipster vibes and the perfect mix of H&M affordability, COS inspired lines, and Monki casualness, you neck to check out Weekday. The bottom line is, Weekday is a whole load of Scandi thrown into the mix and the brand prides itself on designing garments and presenting offers that fit into their customers’ lifestyles. AKA, the Scandinavian lifestyle. The overall look is carefree but in a refined way and there’s shopping for both men and women.